Case Study

AutoSmart Audit

Role: Product Designer — UX Flow Optimization, UI Redesign

Overview

AutoSmart Audit is an automotive audit-management platform used across 1,600+ facilities with 1,000+ users globally. The product enables automotive networks to digitize audits, manage compliance, capture evidence, and gain real-time insights across locations.

When I joined the team, AutoSmart Audit was already a live, customer-facing product. My responsibility was to improve usability, redesign critical workflows, introduce UI consistency, and design the first dedicated mobile experience for field auditors.

The Challenge

Despite strong adoption and enterprise usage, several UX challenges affected daily operations:

  • Audit flow was confusing, making it hard for auditors to track progress

  • Dashboard lacked priority-based insights, slowing management decisions

  • No mobile-specific design existed, forcing users to rely on desktop layouts on mobile

  • Cluttered screens increased cognitive load during real-time inspections

At this scale, even small usability issues had a large operational impact.

My Responsibilities

As a Product Designer, I worked on:

  • Conducting a full UX audit of the existing product

  • Identifying usability gaps across desktop and mobile

  • Redesigning end-to-end audit workflows

  • Designing the first mobile product for AutoSmart Audit

  • Improving dashboard clarity and data hierarchy

  • Establishing UI consistency across screens and components

  • Iterating features and flows based on stakeholder and user feedback

Process

1. Understanding Real Audit Behavior

1. Understanding Real Audit Behavior

I studied how audits actually happen across facilities: moving between bays, inspecting vehicles, capturing photos, and making quick decisions.
This helped me understand:

  • where users lost time

  • where the interface overwhelmed them

  • which steps felt unclear inside the flow

  • how mobile constraints affected speed

2. UX Flow Redesign

2. UX Flow Redesign

I simplified the core audit journey into a clearer structure:

Start → Checklist → Evidence Capture → Scoring → Summary

Key improvements:

  • reduced cognitive load

  • introduced visual hierarchy

  • clear navigation between sections

  • better grouping of related tasks

3. Dashboard with Priority-Based Insights

3. Dashboard with Priority-Based Insights

The earlier dashboard had data but lacked actionable clarity.
I redesigned it to focus on:

  • high-risk findings

  • pending audits

  • compliance status

  • quick access to priority actions

This shifted the dashboard from simply “showing data” to helping users take faster decisions.

4. Designing the First Mobile Product

4. Designing the First Mobile Product

Before I joined, AutoSmart Audit did not have a mobile design.
Auditors used the product on their phones through desktop layouts — resulting in cluttered screens and difficult interactions.

I created the first mobile-optimized experience:

  • clean, breathable layouts

  • thumb-friendly components

  • large tap targets for field use

  • simplified evidence capture

  • clear step-by-step navigation

  • progress indicators for long checklists

This made the product finally usable during live inspections.

5. UI Consistency & Visual Refresh

To improve usability and brand perception, I refreshed the product with:

  • consistent spacing & padding

  • improved color logic

  • typography hierarchy

  • unified component patterns

  • better visual balance across all screens

The product began to feel more modern, stable, and easier to learn.

Outcome & Impact

The redesigned experience delivered meaningful improvements at scale:

  • First mobile product launched, enabling field-friendly audits

  • Cleaner, more intuitive audit flow, reducing confusion

  • Faster audit completion, especially on mobile

  • Improved dashboard clarity for management teams

  • Consistent UI experience across desktop, tablet, and mobile

  • Positive usability feedback from internal teams and auditors

  • Stronger product perception during enterprise demos

These improvements supported 1,000+ users operating across 1,600+ facilities worldwide.

🏆 Industry Recognition

AutoSmart Audit was awarded Digital Product of the Year at the Automechanika Dubai Awards 2023.

This recognition validated the product’s real-world impact in digitizing automotive audits at scale and reinforced the importance of building enterprise-grade, user-centered experiences.

Being part of an award-winning product strengthened my experience designing for global users, complex workflows, and high-stakes operational environments.

Reflection

This project highlighted the importance of designing for real operational contexts, not just ideal scenarios. By simplifying workflows, improving clarity, and introducing the first mobile experience, I helped transform AutoSmart Audit into a more human-centered and scalable product.

Good design, especially in enterprise tools, is about removing friction and enabling people to do their jobs with confidence.

Design Screens